Field Marketing Specialist

We think every breath is as important as the next. That’s why we create better systems to improve the air around you, producing healthier environments for happier families. With quality air comes quality care.

About Airia:

Airia Brands inc. is part of the Zehnder Group AG, Switzerland a global leader in creating energy-efficient solutions for a healthy and comfortable indoor climate. Airia is the market leader in the manufacture and marketing of residential and commercial HVAC solutions including HRV (Heat Recovery Ventilators) and ERV (Energy Recovery Ventilators).  We refresh the indoor air you breathe and exhaust the stale air for a healthier home environment. Our ERV/HRV products are marketed under the Lifebreath brand name.

Job Summary: 

Reporting to the Ventilation Marketing Lead, the Field Marketing Specialist will play a key role in bringing marketing strategies to life across North America. You’ll support Territory Managers, distributor partners, and manufacturer representatives through product launches, trade shows, customer events, channel marketing initiatives, and regional marketing programs. This role is ideal for a highly organized, customer-focused professional who enjoys managing multiple priorities, collaborating across functions, and representing a respected global brand in the marketplace.

Essential Duties and Responsibilities:

Channel Marketing & Territory Support

• Execute regional marketing initiatives alongside Territory Managers, distributors, and manufacturer representatives.
• Support campaigns that increase brand awareness, generate demand, and drive sales growth.
• Coordinate the deployment of marketing materials, promotional assets, and product launch tools.
• Serve as a key marketing contact for channel partners.
• Capture customer feedback and market insights to support future marketing initiatives.

Product Launch & Marketing Programs

• Support the execution of product launches, including customer communications, training, events, and launch materials.
• Coordinate marketing activation activities with internal and external stakeholders.
• Track participation, campaign performance, and field feedback to support continuous improvement.

Events & Customer Engagement

• Plan and coordinate trade shows, customer events, lunch-and-learns, and product demonstrations.
• Manage event logistics, vendor coordination, registrations, shipping, and on-site execution.
• Maintain trade show assets and promotional inventory.
• Represent the Zehnder and Lifebreath brands at industry events across North America.
• Capture event photos, videos, and customer success stories for future marketing activities.

Marketing Operations

• Coordinate the development and distribution of marketing collateral.
• Partner with internal teams, agencies, printers, and vendors to execute marketing initiatives.
• Maintain marketing assets, promotional inventory, and customer-facing materials.
• Help ensure all marketing materials align with established brand standards.

Performance & Reporting

• Track and report on marketing programs, trade shows, customer events, and product launches.
• Provide field feedback to support future planning and budget decisions.
• Assist with CRM and marketing automation data related to field marketing initiatives.

What Success Looks Like

• Successful execution of regional marketing programs and customer events.
• Strong support for Territory Managers, distributors, and manufacturer representatives.
• Timely deployment of marketing assets and promotional materials.
• Accurate reporting and meaningful field insights.
• Contributions to customer engagement, lead generation, and business growth.
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Qualifications/Skills/Experience: 

Required

• University degree or college diploma in Marketing, Business, Communications, or a related field
• 3–5 years of experience in Field Marketing, Channel Marketing, Event Marketing, Sales Support, or a related commercial role.
• Strong project management and organizational skills.
• Excellent written, verbal, and interpersonal communication skills.
• Experience coordinating trade shows, events, product launches, or customer training.
• Experience with CRM and marketing automation platforms.
• Proficiency in Microsoft Office.
• Valid passport and ability to travel throughout Canada and the U.S.

Preferred

• Experience working with distributors or manufacturer representatives.
• Experience in HVAC, building products, construction, engineering, or another technical B2B industry.
• Knowledge of B2B marketing principles and customer engagement programs.
• Working knowledge of Adobe Creative Suite (InDesign, Illustrator, and Photoshop).
• Experience working with external agencies, printers, and marketing vendors.

Why Airia:

• Being part of a multinational market leader
• Competitive compensation and a comprehensive benefits package
• We take great pride in our first-class team and open-door approach at all levels
• Growing company
• Focus on continuous innovation

How to Apply: 

Applicants are invited to submit their resume by email to darlene.bear@zehndergroup.com. We thank all applicants; however only the most qualified candidates will be contacted. 

Reasonable accommodations are available for applicants with disabilities throughout the recruitment process. If you are selected for an interview and require accommodations for interviews or other meetings, please advise Human Resources.